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Bank of Cyprus announces the new Supermarket Scheme, a reward scheme exclusively for American Express cards.

The scheme is valid for American Express Blue, Green and Gold Cards, which accumulate points for all domestic purchases, with an accelerated 2% rate at the customer’s preferred supermarket chain. At the end of each quarter, each customer receives an e-voucher equivalent to the accumulated amount, which can be redeemed as payment at his/her preferred merchant.

All cities

All cities

Nicosia, Larnaca, Paralimni

Paphos, Limassol

The Supermarket Scheme runs in parallel with all other loyalty schemes of Bank of Cyprus Cards, demonstrating the Bank’s commitment in returning value to its cardholders and partner merchants.

Merit Loyalty Suite by Axiom is the underlying platform for all back-office operations of the Supermarket Scheme, supporting all loyalty marketing and logistics functions, including e-voucher production and real-time redemption at merchant points of sale, through its innovative web service technology.

For further information about the scheme, visit: www.bankofcyprus.com