Article

Pursuing its strategy for end-to-end loyalty and customer relationship management, Axiom introduces new electronic channels for customer interaction: the Merit Customer Portal, the Merit Partner Portal and the Merit App. All solutions are multilingual ready to run peripheral application modules to Merit Loyalty Suite and can be configured and branded to reflect the image of the Loyalty Program and the driving organization.

Merit Customer Portal is a web-based application that allows customers to access loyalty information and perform loyalty functions through the web. It offers the public area available for all visitors and the members’ area available for registered customers after login. Registered customers can view their transactions, campaigns currently valid for them, earned vouchers, the partners’ list and can also consult the redemption catalogue, order redemption items, transfer points and engage with the Program.

The Merit App is a pre-packaged Customer App (Android, iOS) in native interface, supporting all loyalty functions, similarly with the Customer Portal. The App notifications are an additional powerful marketing and engagement tool, delivered right to the customer’s smartphone.

Merit Partner Portal is an independent web-based administration platform, exclusively developed for partner merchants to support their daily operations in relation to the Loyalty program. It allows real time self-service for partner merchants, including transactional activity under the Loyalty program, reporting and campaigns. Through the Portal, merchants can monitor their performance and contribution to the Program through several reports and online inquiries. Based on the insights acquired through reports, merchants can also set up campaigns to push certain products & locations, retain existing customers or acquire new ones and monitor each campaign’s performance.