Piraeus Bank now the biggest commercial bank in Greece, with loyalty programs powered by Merit
Following the acquisition of Bank of Cyprus, Laiki Bank and Hellenic Bank operations in Greece, in March 2013, and other recent acquisitions, the Piraeus Bank Group now has consolidated total assets of 99 billion euros, 1,660 branches and 25.000 employees, making it the largest Greek commercial bank with 30% market share.
Also in 2013, Piraeus Bank and Axiom have reached a 10-year fruitful cooperation, which have seen the launch and successful operation of attractive loyalty programs all powered by Merit. Piraeus loyalty programs include the Panathinaikos VISA program, in partnership with one of the country’s most popular football teams, and the Lufthansa Miles & More program for Greece. Axiom looks forward to continued cooperation and innovation with Piraeus Bank in the area of customer loyalty.
