Stick & Win – a winning coalition

Cyprus’ biggest retailers, Alphamega Hypermarkets for Grocery and Hellenic Petroleum (EKO) Cyprus for Petrol, joined forces today in shaping what is promising to be a highly popular rewards program based on digital stickers.

Driven by their leadership positions in their respective industries, the two companies are innovating in two ways: By offering a combined scheme that will allow customers to accumulate and earn rewards faster and by making it an entirely digital experience, thus eliminating the administrative costs and dramatically increasing customer satisfaction as compared to the alternative paper programs.

George Gregoras, EKO Cyprus Managing Director, Victor Efthimiades, Axiom Executive Director and George Theodotou, Alphamega Hypermarkets CEO, in today's press conference.

At the heart of the cooperation is Axiom’s award-winning Merit Loyalty Suite and the Merit Continuity App, branded and configured for the Stick & Win program.

“We are always in search of innovative ways to thank our customers for their loyalty and continued business and we are delighted to announce the Stick & Win Program, which is proof of our commitment to demonstrate our appreciation and to constantly improve our customers’ shopping experience” George Theodotou, Alphamega CEO told the Press, in today’s press conference at the Retailer’s Headquarters. “We would like to thank Axiom for the unrelenting efforts and the flawless applications they provided to support this program.”, were Mr. Theodotou’s closing remarks.

“Our vision is to continue to be recognized among the technological leaders. This smart application is an expression of this vision and with that we are aiming to actively participate in the digital transformation that returns value to our customers and the society” were the concluding comments of George Gregoras, Managing Director of EKO Cyprus.

Michalis Heraclides (EKO), Victor Efthimiades (Axiom), Andreas Demetriou (Alphamega), Polys Polykarpou (Axiom) and Stelios Ioannou (Axiom)

The program went live today in 14 Alphamega Hypermarkets and 95 EKO Petrol stations, with the first scheme offering free high quality porcelain dinner plates from Kahla, the internationally known German manufacturer of porcelain. Customers will collect one digital sticker for every €10 of spending at any of the Alphamega Hypermarkets and EKO stations.

Related links

For more information: