Loyalty Consulting

Axiom offers a comprehensive set of consulting services to help organizations design and implement a profitable Customer Loyalty Management strategy.

Loyalty Program Design

Target all customers, engage your employees and motivate your associates through incentive and refined tracking mechanisms

Redemption Strategy

Select and implement the “right” mix of rewards, monitor reward fulfillment

Coalition Business Models & Partner Integration

Design effective financial models for distributing the program’s financial liabilities among its partners

Promotion Design

Evaluate the economics and design the content and announcement of promotions in innovative ways

Financial Modeling

Evaluate the risks and the opportunities presented by loyalty management and promotional activities

Technology Integration

Avoid the pitfalls of integration and collect customer and transactional data in a coherent and organized way

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Branded Services

Loyalty Implementation Workshop℠

Lead organizations through the set of steps necessary to design an efficient and effective loyalty program, from business analysis to technology integration

KPI Discovery Workshop℠

Identify and develop effective key performance indicators (KPI) for measuring business performance

Pre-launch Analysis Workshop℠

Promote understanding of customer behavior in order to design appealing and cost-justified schemes

Campaign Management

Axiom undertakes the entire campaign lifecycle, from campaign strategy design, to planning and setup, execution and post-campaign evaluation

Fulfillment Services

Loyalty Operations

Implement and manage end-to-end loyalty program operations, through in-house support or through complete outsourcing


Teach employees and management how to embrace the loyalty program and align with the company’s strategic goals

Project Management

Steering complex projects to successful completion, with industry-specific project management skills